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Sharing is caring: NoA’s 2023 CSR initiatives

January 4, 2024 / 2 min read

NoA Ignite's team on Poland Business Run

As the year comes to an end, we all naturally reflect on it. We ask ourselves, "What good have I done this year?" At NoA, we're no different. Let's take a look at some of the initiatives that show how serious we are about our commitment to corporate social responsibility (CSR) and perhaps answer that question.

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Burn for Money: No pain, no charitable gain

Our flagship initiative, Burn for Money (BfM), exemplifies this commitment. Established in 2018, BfM transforms our employees' fitness activities into cold, hard charitable donations.

It works by converting points for time spent doing an activity or kilometres travelled into real money. This year, our employees have swum, run, cycled, yoga'd, and pilates'd their way to a whopping 15,000 PLN.

Once our employees had caught their breaths, they chose where those donations went. Let's take a look at some of the causes our elbow grease went into helping this year:

Rak'n'Roll Foundation (Fundacja Rak’n’Roll): This foundation, which we supported twice this year, works tirelessly to improve the quality of life for cancer patients.

Rak'n'Roll Foundation logo

Saving Kids With Cancer Foundation (Fundacja Na Ratunek Dzieciom z Chorobą Nowotworową): Also twice receiving our support, this organisation provides comprehensive care for young cancer patients and their families.

Saving Kids With Cancer Foundation logo

Help in Time Foundation (Fundacja Zdążyć z Pomocą): This foundation was established in 1998 and focuses on saving and improving impoverished children's lives by restoring health, supporting their education, and giving welfare where needed.

Help in Time Foundation logo

Winged Dog Foundation (Fundację Skrzydlaty Pies): In 2023, we supported this organisation, which fights to improve the welfare of homeless and sick animals.

Winged Dog Foundation logo

Synapsis Foundation (Fundacja Synapsis): We also supported the Synapsis Foundation, an organisation focused on aiding children and adults with Autism.

Synapsis Foundation logo

While the organisations mentioned above represent a large part of our efforts on BfM, they are just a part of the full support provided by our employees last year.

Continuing our momentum: Poland Business Run

Combining fitness with charity didn't stop at BfM this year. It raced into another of our initiatives: Poland Business Run. This annual event raises money to aid individuals with mobility impairments through a sponsored team relay race.

This year, NoA was all in with not one, but two teams lacing up their running shoes. One team hit the pavement in Krakow, close to our head office, while the other took on a virtual track, representing NoA from all over the world. Poland Business Run logo

Better to give: Christmas Charity Collection

As the year came to an end, our focus moved from the more energetic activities above to a more thoughtful form of giving. In the run-up to Christmas, we all pitched into our annual charity collection.

This year, we joined together with, an organisation that connects volunteers with orphanages and foster care facilities throughout Poland, to provide support and resources for the well-being of disadvantaged children.

Our team came together to support a professional foster family name Zielone Wzgórza Nadziei. We assembled a package filled with essential items and thoughtful gifts and, just like Santa, delivered it to the family just in time for Christmas. Christmas Charity Collection for

A year of giving

Looking back at our charitable activities for the year, we are confident that when we ask, "What good have we done this year?" we can be proud of the effort put in by all our employees. Our collective actions have had a real impact on the lives of those less fortunate than ourselves.

Our goal for this article is not just to summarise a list of our 'do-gooding' but to raise awareness of the charities close to our hearts. We encourage you, the reader, to consider how you could help those in need. Whether you set up a fixed monthly payment to a charity, suggest a charity run at your workplace, or initiate a joint employee assistance program, every effort counts.

Let's end the year on a high but promise to do even more next year. What good will we do next year? Stay tuned to find out!

A man in a stairwell, wearing a jacket with the NoA Ignite logo.

Our social responsibilities don't end here!

Come and read about the other causes and values at the core of NoA.


Martyna Kadela, People & Communication Specialist at NoA Ignite

Martyna Kadela

People & Communication Specialist

Martyna is an experienced specialist who takes care of our employees’ wellbeing. She also organises many events and integration initiatives, as well as oversees CSR matters at NoA Ignite. Privately, she’s interested in psychology, astrology and fashion.

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