Digital Experience Platforms (DXP)

DXPs are the very heart of offering. This digital ecosystem of different solutions is the core of a long-term strategy for businesses to improve their operations and boost customer satisfaction.

DXPs merge software solutions, such as CMS’s, e-commerce sites, and intranets into a coordinated ecosystem.

The architecture is flexible and enables the integration of other solutions, data analytics, or optimisation tools. Different APIs exchange data between the solutions. Customers have a consistent experience on different touchpoints such as web, mobile or other devices.

What are the benefits of a DXP?

It increases efficiency and effectiveness

Easy data exchange allows an efficient analysis of customer data. Thanks to the insights coming from those data, you can quickly make adjustments to increase customer engagement.

It improves the user experience

Every user interaction with your brand is consistent, no matter which device your customers use (web, mobile, AR, Internet of Things, etc.). DXPs are a good way to boost brand engagement and user retention.

It is future-proof

The flexible architecture make it easy to add new features, tools or other components in the future. Thanks to API layers, your platform will carry on to smoothly exchange data and work efficiently.

How to build a DXP?

There are two main approaches to building a DXP. We design and deliver the approach that is most suitable for our client's needs.

Single-stack DXP

This approach features different solutions from the same vendor. They are designed to meet most business needs:

Content management system
eCommerce platform
Digital marketing tools
Connectors other back-office systems

This approach ensures an easy integration and less errors in the setup of the DXP. We work with the following vendors: Acquia, Adobe, Optimizely, Liferay and Sitecore.

Headless DXP

DXPs with a headless set-up are customised platforms that only contain the solutions your business really needs. The architecture is based on an API-layer and allows for an easy and flexible integration of the right products.

Headless or lean DXPs take care of the business logic and allow you to customise user touchpoints. Thanks to this flexibility, you can exactly create the experience you want to offer to your customers.

How we've helped

See all cases

Development of user-oriented digital services for 71,000 students

SiO is the welfare organization that supports the daily lives of students at 27 educational institutions in Oslo. Together, our teams worked on delivering a user-oriented digital...

Electrolux: Getting catalogue creation up to speed

How could Electrolux simplify the process of making product catalogues?

Meet our experts

Get to know the humans you’ll work with before you speak to them. Their expertise is built on a career in the industry which we invite you to learn more about on their respected LinkedIn profiles.

Grzegorz Cichosz

Technology Advisor

9 years in IT, 8 with web technologies, and 3 with cloud platforms and serverless computing. Grzegorz’s career as a software architect, full-stack developer, and engineer has been built around simplifying code, solutions, infrastructure, and requirements for everyone. As a Fresh Event Storming enthusiast and efficiency evangelist, he’s a potent part of any team he’s on.

Paweł Strąg

Chief Technology Officer

The last 4 years of Pawel’s 18-year IT career has been spent exclusively on cloud platforms. He has a proven track record of delivering effective solutions for large enterprises and is currently involved in developing a highly-accurate cloud computing platform supporting wind energy calculations for wind turbines.

Mateusz Łucjanek

Tech lead

With over 8 years of experience in IT, Mateusz is a great addition to our team. He's a software engineer with experience in .Net, Azure Services, and gRPC. Mateusz has an extensive background in computational engineering and fintech. The Lean Six Sigma certification he possesses aids him in work and process optimisation. At NoA, Mateusz is focused on cloud services and Optimizely.