Delighted customers come back more often and spend more. There is no magical formula you need for this. Instead, create an offer your prospects will see, like and accept paired with a seamless and quick purchasing process.
Think accessible and mobile-friendly website layout and content, clear, well-timed messaging, helpful navigation, as well as reliable payment and delivery solutions.
In e-commerce, cart is like the checkout line in a brick-and-mortar store. This is where you could upsell to people who had already added items to cart as well as encourage them to become members. Is your cart view good enough? Is it personalized and optimized?
While thinking of various AOV-increasing elements, make sure you do not overdo it. How to reach the right balance? Watch the webtalk to find out.
Making sure your customers come back is one of the cheapest and most effective growth strategies. Are you doing your best on this front? Is your customer base properly segmented and is it being nurtured?
A loyalty program is always a good idea, especially if you can offer some performance-based incentives (e.g., different discount levels based on the number of orders or amount of money spent in your store). Watch the webtalk to see examples of stores that do it right.
It’s a comprehensive audit of an e-commerce website or app that should be done at least once a year or upon a major feature/business upgrade.
Małgorzata’s 15 years of experience have seen her delivering effective solutions to ecommerce brands of all shapes and sizes across the EU and UK. Małgorzata is experienced in brand positioning, traffic and ecommerce sales analytics and leading ecommerce teams and projects for B2B and D2C businesses.