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Increasing Coop's online market share

A woman is holding the tablet with the Coop website open. The screen announces free shipping for everyone

As Coop's digital partner, NoA Ignite helps them improve customer loyalty through experiences across digital touch points.


Coop is one of the leading supermarket chains in Sweden, boasting the second highest market share in the country for grocery purchases. As Coop’s trusted digital advisor, our main task is to create value and increase Coops market share through improving both physical and digital customer experiences. We provide Coop with strategic advice on how to keep their different systems up to date and the technology that makes innovation possible.


  • Kiosks that are placed in-store at Coop
  • E-commerce solution for their website
  • Multi-platform authentication system


Two pictures of the shopping in Coop. On the left, the Coop store is from the outside, on the right – someone is selecting vegetables.

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Our approach

From the start, we’ve been committed to creating cross-functional teams that can expand when necessary to suit any scope. Together with Coop, our team looks for opportunities for improvements from both a technical and an innovative standpoint. We provide strategic assistance in updating legacy systems so new ideas can be brought to life, also paving the way for business innovation.

Ordering in COOP

The outcome

Coop has always been known for having a strong visual brand. Therefore, we’ve created a digital style guide that makes it easier for developers and designers to put in place key elements of the brand, whether it’s on the web, app, or an in-store kiosk. Most recently, we’ve updated the in-store shopping kiosks and launched the all-sparkly, version 3.0, and we’re currently in the process of moving several key APIs to the Microsoft Azure platform. Going forward, we aim to further integrate technology and customer data, enriching the digital and the physical shopping experience.

People discussing. The photo focuses on the laptops and a cup of coffee.

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Any questions?
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Andrzej Ficoń – a Client Director in NoA Ignite Poland.

Andrzej Ficoń

Client Director

+48 881057230

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