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Optimizely – Market leading Digital Experience Platform


The all-in-one digital experience platform for mid and large enterprises with CMS, e-commerce and data experimentation at its core.

We’ve been partnering with Optimizely (formerly Episerver) since 2005 and are recognized as Optimizely Silver Partner. With 32 certified developers and a collection of happy clients we dare to say that we know what delivering flagship digital experience platforms is all about.

Optimizely is a leader in Digital Experience Platforms


The platform contains industry-leading content management, personalization, customer data management and analytics. Optimizely is a DXP most often used in midsize to large enterprises in specialty retail, manufacturing and distribution, high tech, healthcare, commercial services and financial services. It is trusted in B2C and B2B use cases.

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NoA Ignite is one of European’s largest Optimizely expert teams acros the whole Optimizely DxP: Content, Commerce Experimentation & Data Platform. We take pride of 17+ years partnership with Optimizely and that over 130 of our consultants have this technology in their CVs.

NoA Ignite has been involved in 250+ Optimizely projects where some of them received awards in recent years:

  • Tekna (2021) – Marketeer of the Year 2020.
  • Meny – Digital Leader 2021 and Top 10 companies for digital customer experiences (Bearingpoint) Read the article:
  • Riksrevisjonen (2019) – Digital Reports (Diploma, Grafill)
  • Optimizely's Partner Innovation Spotlight award (2018)
  • Optimizely Ascend award for Wilhelmsen website (2016)
  • Optimizely partner of the year (2009, 2010, 2011 & 2013)




17 years

of partnership


Optimizely Content Cloud Developers


Optimizely Commerce Cloud Developers

Optimizely Services

Digital strategy

A well-planned digital strategy helps plan an effective platform creation roadmap, direct other business objectives, create a better foundation to achieve your business goals. 

Platform strategy & architecture

The right platform architecture futureproofs your marketing and sales strategies, while a platform strategy ensures that you’re using the right tool for the right job.

Optimizely development

Whether you need a dedicated Optimizely team or an entire project, we deliver commerce solutions that are safe, scalable and effective. 

Optimizely data platform

Generate demand and improve your customer’s experience using real data. Personalise your customer’s experience and increase loyalty, retention and every other metric relevant to your goals.

Experimentation & optimisation

Take a strategic approach to fine-tuning what already works, and use your own data combined with industry standard practices to fine new opportunities.

24/7 support

Our experienced team is on call around the clock to sort your issues out in the rare event they arise. Know that you’re protected with our automated monitoring and reporting of any issue your product may encounter. 

Editorial support

The role of marketers and editors is overlooked a dangerous amount. Get support with editorial process training or workshops on content creation and publication to better support your marketing and business goals.

Content services

Rely on us to create a comprehensive content creation strategy to showcase your business and what makes it unique. Whether it’s localising to a specific language or adjusting your brand’s communication, we’ll make it work on your Optimizely system.  

How we've used Optimizely 

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NA-KD: Building a scalable, international ecommerce platform

Using Optimizely ecommerce platform, we worked on developing an online clothing store that combines sustainability in fashion with high-quality technology.

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Online clothing store
Website redesign - case study

Jotun: from the customer journey to the new website

Jotun is one of the world’s leading manufacturers of paints and coatings. They help protect and improve properties and interiors, and our goal was to help them improve the digital...

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Electrolux: Getting catalogue creation up to speed

How could Electrolux simplify the process of making product catalogues?

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Cover of Electrolux PCT app

We create client-specific Digital Experience Platforms using Optimizely.


Our experience in this area is diverse, covering a range of market sectors. In addition, we have considerable experience integrating Optimizely with leading solutions such as Microsoft technologies, Salesforce, inRiver, Digizuite DAM, and many others.

To ensure scalability, reliability, and seamless integration, we have also leveraged the power of Microsoft Azure cloud services to build digital ecosystems. Our expertise in integrating customer data and systems into Optimizely is extensive, making us well-equipped to handle complex integrations. 

Meet our Optimizely experts 

We know Optimizely well, but it’s our experts who know how to put it to work for your business. Get to know the individuals that will help take your next steps.  

Elisabeth Oruba, Client Director at NoA Ignite

Elisabeth Oruba

Client Director

Elisabeth is a Client Director and Advisor with over 12 years’ experience in digital content services. She supports global organisations in growing their business with strategic content management, content localisation and optimisation.

Kjetil Løvlie, Strategic Advisor at NoA Ignite

Kjetil Løvlie

Strategic Advisor

Kjetil helps companies become digitally mature. He is particularly concerned with customer data and the good use of it in customer communication while, at the same time, focusing on technology and data being used responsibly and sustainably. Before joining NoA Ignite, Kjetil had worked with CRM, marketing automation and sales solutions, i.a., as a Head of Marketing Personalization at Norwegian Air.


Marcin Żak, Senior Systems Consultant at NoA Ignite

Marcin Żak

Senior Systems Consultant

Marcin is a full-stack developer with a proven track record of successfully delivering a wide range of web projects. He caters to the client's needs at each and every step. With over 10 years in IT and a comparable time within Optimizely products: Content Management and Commerce, Marcin improves any team he’s on.

Krzysztof Dąbrowski, Expert .NET Developer at NoA Ignite

Krzysztof Dąbrowski

Expert .NET Developer

With over 17 years of professional experience in .NET and 14 years of experience in Episerver CMS (Optimizely Content Cloud) in the finance, public and ecommerce sectors, Krszystof has become a pillar of our team. Today, he’s responsible for advising on solutions and architecture and strengthening programming skills within the company.

Mateusz Łucjanek, Tech lead at NoA Ignite

Mateusz Łucjanek

Tech lead

With over 8 years of experience in IT, Mateusz is a great addition to our team. He's a software engineer with experience in .Net, Azure Services, and gRPC. Mateusz has an extensive background in computational engineering and fintech. The Lean Six Sigma certification he possesses aids him in work and process optimisation. At NoA, Mateusz is focused on cloud services and Optimizely.


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Unleash the Power of Optimizely

Find out how we tap into the full potential of Optimizely in Content, E-commerce, Experimentation & Personalisation to drive success for our clients.

Optimizely on our blog

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