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Our speech at the MODA fashion fairs: “Learn how to succeed in e-commerce"

January 31, 2023 / 2 min read

Małgorzata during her speech at MODA fairs

Photo by Andrew Llewyn

E-commerce is a dynamic and challenging sector. You have to take many questions into consideration to delight your customers, outrun competitors, and build a stable business. Doing all that without proper preparation is close to impossible. Thankfully, you’re not on your own! Join us during Moda fashion fairs in Birmingham, UK, in February, and take part in our speech on how to succeed in e-commerce.

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Have you ever asked yourself these questions about your online business?

  • Can a change of wording on your Call To Action button really make a difference?
  • Should I prioritise tracking my visitors’ actions over website performance?
  • Why are my ads getting a 95% bounce rate?

If so, this talk is your must-have! During her presentation, Małgorzata will explore 10 common issues that cost fashion e-commerce businesses serious money but are often overlooked. With real examples from the UK, the US and the EU, she will examine the impact of these issues on your store’s performance. She will also present effective solutions to your challenges. The focus of this presentation is B2C e-commerce, especially concerning solving end-customers' pain points, but if you’re planning to start D2C – also join!

During the speech, you will learn:

  1. How to match your marketing messages with the target audience
  2. What are common problems discouraging customers from placing orders in your store
  3. How to increase customer retention
  4. How to make your e-commerce business more sustainable
  5. How to benefit from personalised product recommendations

Back in the 19th century, the foreign minister of Prussia, a very elegant and fashion-aware individual, Otto von Bismarck, said, “The wise man learns from the mistakes of others”. Two centuries later, his keen observation can guide you to success in e-commerce! And that’s what Małgorzata is going to concentrate on.

Join Małgorzata's talk: "How to succeed in e-commerce"

Małgorzata Radkiewicz noaignite

Title: How to succeed in e-commerce
Speaker: Małgorzata Radkiewicz, Senior E-commerce Consultant at NoA Ignite with 15 years of experience
Date: 07 Feb 2023
Time: 11:30 - 12:30 GMT
Location: Stage in Hall 2 in the Womenswear section, NEC Birmingham

Małgorzata has been supporting online stores in their development for over 15 years now. She is advanced in e-commerce brand positioning and specialises in adapting online stores to broader business strategies (both for B2C and B2B companies). Małgorzata delivered strategies for businesses in Europe and the UK.

MODA floorplan Floorplan. Source:

MODA: The Ultimate Fashion Destination

MODA is one of the UK’s longest-standing fashion trade shows. It’s an annual four-day event at the NEC Birmingham, attended by over 34,000 visitors from over 80 countries. It’s an obvious destination for any brand operating in the fashion sector. And since e-commerce is one of our specialisations, we had to be there, too!

See you soon at MODA!

People discussing. The photo focuses on the laptops and a cup of coffee.

Book a consultation!

Do you want to know how to improve your online store and how to get more traffic and sales? That’s what our e-commerce health check service is about. Book your consultation today, and let’s tweak your online business!


Anna Rejkowicz Marketing Manager at NoA Ignite Poland

Anna Rejkowicz

Marketing Manager

Anna is the Marketing Manager responsible for coordinating marketing activities in the Cracow office of NoA Ignite. Ania has experience in creating brand and communication strategies, as she worked previously as a Strategy Manager. She’s also a big enthusiast of creating a friendly business environment for effective CSR activities and supporting local NGO-s organisations.

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