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Increasing user engagement on

Sailing ship

The award winning website showcases global products and services, structured around well-defined customer segments.


The Wilhelmsen group is a global leader in the maritime industry, where digital innovation is creating new business development opportunities and reshaping competition. Wilhelmsen wanted help to create a new corporate website driven by great user experiences.


  • Concept
  • Design
  • Implementation
  • DevOps team


  • Epi-server operating in Azure
  • Azure AD for authentication
  • Epi-server Find for search
  • Google Analytics for user statistics
  • New Relic for applications monitoring (performance)
  • LivePerson as chat-system
  • SendGrid for email communication
Wilhelmsen website on desktop and mobile

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Our approach

The old website was organised around companies and divisions; the new website around solution areas and customer journeys. Website visitors can browse products, view current offers, and read articles focusing on particular solution areas. All content is relevant at different moments in the user journey towards a purchasing decision.

Tools such as calculators and estimators were added to create a more useful sales funnel. Clean, airy page layouts, easy navigation and improved meta-content take you by the hand and help you get exactly where you want to go - these are the elements that make up the new

Two ladies working on the project

The outcome

The Panama & Suez calculator has driven the greatest user engagement on the new site. In total, 25% of toll calculator users expressed a desire to contact Wilhelmsen after using the calculator. The calculator also contributes to higher interest levels with users browsing six pages per web session, versus the average user, who browses three. Visitor engagement has also increased because of the improved content quality: The homepage bounce rate has dropped by more than 50%, and time on page has increased significantly.

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Dariusz Macina, Chief Executive Officer at NoA Ignite

Dariusz Macina

Chief Executive Officer

Throughout over 15 years of career in IT he has been working in variety of technical, advisory and managerial roles delivering digital solutions to mid and large companies. A mix of technical and business consultancy experience allows him to advise clients on applying technology to achieve measurable business results. He worked for clients like Canal Digital, Electrolux, Nord Pool Spot, Norsk Hydro.

+48 664 769 486


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