June 26, 2024 / 3 min read
Image source: optimizely.com
Table of contents
Opal currently works across the entire Optimizely platform. It gives marketers real-time insights into campaign performance analytics allowing them to adapt marketing strategies on the fly based on Opal’s data-backed suggestions.
With Opal, your marketing efforts will become more efficient and effective meaning an increase to your bottom line. Plus, as a built-in feature of Optimizely One, it requires no additional licenses or installation.
Opal uses its AI capabilities to improve user experience and increase conversion rates through: conducting behavioral analysis (analyzing user behavior patterns to create personalised marketing messages and product recommendations, making them more relevant and appealing) and implementing conversion optimization (using predictive analytics to forecast and enhance conversion opportunities, thereby maximising the impact of your marketing budget).
Optimizely One also gives marketers powerful new tools to optimize their marketing activities:
Opal assists with the creative process by providing you with quick, high-quality content, generated to align with your strategy, with:
These features reduce creative bottlenecks and allow your marketing team to focus more on strategy and execution.
CMP in Optimizely currently supports the use of Writer AI and Jasper as standard. However, if you are thinking of integrating another AI provider, Optimizely offers a developer-friendly kit, so that you can Bring Your Own AI (BYOAI).
Looking for even deeper AI integration? For one of our clients, we have developed a ChatGPT Widget for Optimizely CMS, which can be further fine-tuned to business-specific needs. This custom integration uses the OpenAI API to give you even more content generation and personalisation capabilities. The Widget is designed with editors in mind and will help them create various types of text (e.g., keywords, and search engine descriptions) based on a page’s existing content.
Optimizely has publicly committed to the ongoing advancement of Opal’s capabilities. Future development will likely focus on creating more sophisticated personalisation tools that allow marketers to target specific segments with greater results. Plans are also in place to speed up more of the content creation process so that marketers can free up time to focus on strategic planning.
These future features will improve your marketing efforts with even greater efficiency and effectiveness. There’s a lot to get excited about by the way Optimizely is implementing AI into its platform and if you’d like to know more about how to integrate Optimizely into your organisation, get in touch with us.
Digital Marketing Specialist
Kamila is a digital marketing specialist who manages website content, including blog articles and case studies. She enjoys optimising processes and has a passion for keeping files organised. Personally, she loves gardening and baking her own bread.
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