In the modern dynamic world, incorporating new technologies and solutions can decide on your success or failure. That’s primarily because customers simply expect you to keep up with all the novelties and offer modern, flexible solutions they can benefit from. Apps and websites customers use privately are continually improved. The UX is frequently measured and necessary adjustments are implemented swiftly. As a result, users are used to high quality and they expect it also in the healthcare area.
So, that’s your reality – if you want to grow sales, your company must incorporate new technologies. And, frankly, it doesn’t really matter whether you work in healthcare, manufacturing or logistics. This trend is ubiquitous.
Of course, easier said than done. According to our recent research and webinar we conducted in July 2021, there are five critical obstacles that make the whole process of implementing new technologies more complicated and time-consuming than it should be:
For the purpose of publishing a comprehensive source of knowledge, we’ve talked to tens of pharma and marketing professionals in large companies. Now, we present some of the most interesting opinions:
Frequently, the problem is in our heads, but also in the lack of a proper strategy. Of course, sometimes, the source of all evil lies in budget-related issues, but that’s not a rule. How can you overcome these and other obstacles that block you from incorporating new technologies in your digital ecosystem? We want to show an exemplary, straightforward approach that consists of four essential steps.
When it comes to new technologies, there’s no room for art for art’s sake. Implementing new digital solutions takes time (and money), and doing that without solid research may lead to solutions that don’t meet expectations and do not solve the defined problem/objective. What should you do? For starters, find out what modern technologies are currently prevalent and worth implementing in your sector.
In our Digital innovation in the Pharmaceutical Industry 2021 survey, respondents indicated several new technologies that they found applicable for the pharma industry:
We have three clear leaders (AI & big data, digital training) and five slightly less common but still important technologies (wearables, cloud computing, VR & AR, IoT and blockchain). Each of these solutions has its requirements and uses. Don’t rush into discovering (let alone implementing!) all of them at once. Consult your team, pick one or two most interesting technologies, and think about how they can improve your work.
When it comes to any innovation, there has to be a clear division of roles. First off, create a team of three to four experts who will lead the implementation of this new technology. If your company hires hundreds of employees, someone has to oversee and direct each action. Usually, you’ll need a team that consists of:
We talk more about assembling such an innovation team in this article.
At NoA Ignite, we believe that DXPs (digital experience platforms) are unmatched when it comes to digital ecosystems. These versatile platforms can help you manage all of your IT/marketing/sales-related projects, including implementing new technologies. Thanks to so-called dynamic integrations, you can quickly and effectively incorporate almost any new technology without any hassle. Of course, such a platform has its requirements and getting everything up and running can take some time, especially when you’re doing it for the first time. But believe us, shortly, you won’t change your DXP platform for anything else. Once it’s fully operational, the facilitation it offers is beyond expectations.
If you want to find out more about digital experience platforms, we invite you to read our other blog posts, primarily these ones:
Granted, most likely, the team that will use this new technology will be much greater than your innovation team, correct? These other employees and departments need to be trained to know how to use this new solution, how it impacts their everyday work, and how it can be used to achieve business goals more effectively. You can’t expect people to get acquainted with your new technology on their own – guide them and show them all the benefits it entails. This way, you will win their support and engagement.
After such training, you’re good to go! Of course, the larger the company is, the more elements you have to take into consideration. Perhaps there are some procedures you have to follow, or more than one department needs to give you the green light. Although the process can be time-consuming, if the technology you select is truly useful, soon, you will see for yourself that the juice was worth the squeeze!
Senior UX Designer & Customer Experience Strategist
Szymon has been creating digital worlds for over 15 years, always designing solutions around a business strategy. Focussing on both business profits and user needs, he strives to find a realistic balance between the two.
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