Our blog stories
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July 3, 2024 / 7 min read
Optimizely DXP cloud services vs. your own infrastructure: key benefits and considerations
This guide will provide you with what to consider when choosing between Optimizely DXP Cloud Services and managing your own infrastructure. It's not a binary choice; each option has...
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June 26, 2024 / 3 min read
Discovering the AI capabilities of Optimizely One
Not sure how Opal can support your business strategy? This article explains its functionalities and how to use them effectively.
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June 27, 2025 / 4 min read
Prompts are marketing assets: how to reuse, and scale them
Prompts aren’t throwaway lines. They’re repeatable, scalable assets that can streamline your marketing your team’s output. Learn how to build a prompt library that delivers.
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June 17, 2025 / 5 min read
What is accessibility and why it matters?
Accessibility ensures everyone — including those with disabilities or limitations — can read, navigate, and engage with your content equally.
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June 16, 2025 / 9 min read
What can you expect from your partner in terms of DXP?
Customer Success means more than launching your DXP, it’s about driving ongoing growth with clear goals and the right support.
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November 8, 2024 / 3 min read
How to implement sustainable IT projects? Employee insights and proven strategies
Sustainability is now a key focus for tech companies. In a recent survey at our company, we learned more about how our employees view sustainability and how they approach it. These...
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July 26, 2024 / 10 min read
Everything you need to know about Optimizely Data Platform
This guide covers how Optimizely Data Platform (ODP) can improve your business with real-time customer insights, personalised campaigns, and simple data integration and will give you...
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May 23, 2024 / 2 min read
Why your TOFU deserves more attention in experimentation strategy
Are you paying enough attention to your TOFU? And no, we’re not talking about the vegan staple. Neglecting early funnel stages for macro-conversions is a mistake. Recent analyses show...
